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Fortnum & Mason

Fortnum and Mason

From world-class hampers to exquisite gifting, Fortnum & Mason is the home of Christmas, which is why we were extremely excited when briefed to create carpet specifically for the festive period.

Founded in 1707 as a grocery store, Fortnum & Mason is today one of the most iconic upmarket department stores in the world. With their Christmas shop opening in August, the preparations for the most magical time of the year start early. We were tasked in creating a rug that would be laid in the entrance and carpet for the stairs leading into the Christmas shop, which we knew had to be as spectacular as the products inside.

Axminster Carpet

For the stairs, you'll find our custom-made Axminster carpet dyed to match the brand's signature red pantone.

Axminster weaving is a manufacturing method that allows full flexibility when producing bespoke designs. Every decision from quality and colour to design and width is totally customisable. The yarn of this carpet is pre-dyed which has lots of benefits, mainly that with the full length of the strands are coloured promising a plush tone throughout. Axminister is also of robust and dependable composition, making it ideal for stairs.

Axminster Carpet

Eaton Square Axminster Carpet

Twist Pile Custom Rug

Eaton Square Twist Pile Rug

Twist Pile Custom Rug

Our Maxima Twist carpet was perfect for the rug within the Christmas shop. A twist pile increases the strength of each fibre, making the carpet very resilient - great for areas of high footfall. Twist pile carpets have a slightly more textured look which adds interest, detail and richness.

If you visit Fortnum & Mason whilst Christmas shopping, be sure to tag us in your snaps @eaton_square

Fortnum & Mason - Gallery

Fortnum and Mason
Fortnum & Mason - Christmas 2018
Fortnum & Mason - Eaton Square Rugs
Eaton Square Rug at Fortnum & Mason
Eaton Square Twist Pile Rug
Eaton Square Twist Pile Rug
Christmas Grotto - Eaton Square Carpet
Fortnum and Mason
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Eaton Square bespoke Axminster carpets will give your space the look and feel it deserves. With an unrivalled range of 45 carefully chosen colours that work together superbly and with over 1000 modern and contemporary designs to choose from, we will create the perfect mood and finishing touch to any room.

We’ve re-created our delightfully different Tuft Box to offer you a wide choice of attractive tones for even the most demanding of your clients. Whether you’re looking for a neutral classic, a rich jewel accent or some inspirational ideas for multi-textured and layered designs, you’ll find just the right colours you need. Our 45 Colour Tuft Box:
– Is user-friendly
– Includes a wider range of neutrals
– Is handy and compact for designers on-the-go
The colours we’ve chosen for you are based on our in-depth colour, design and trend research so you can be sure that these beautiful tones will stay popular and in demand. Enjoy our Tuft Box!

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+44 203 006 0040

[email protected]


Unit 3
Staines Business Park
96-104 Church Street
Staines, Middlesex
TW18 4YA

Eaton Square